A+A transformed a previous part of the Torslanda factory paint shop into an interactive experience focusing on technology that will take Volvo Cars closer to the aim that, by 2020, nobody will be killed or seriously injured in a new Volvo. The event included two full day media sessions with a total of 300 media representatives from the whole world.
Reinforcing the safety ownership
Volvo Cars are serious about their vision of zero accidents. To emphasise that they remain the master of automotive safety, they invited 300 media representatives to a press event.