Training the trainers

Training Event

When you train the people who in turn will train your sales crew – you need to be both clear and receptive. To accomplish this, Volvo Trucks took their trainers for a three-day course in an intimate setting by the sea.

A+A worked closely with numerous Volvo experts to develop the concept and content for this event, where Volvo Trucks representatives from all over Europe were trained within the areas of Powertrains and Fuel Efficiency.

During the event, the participants got to meet experts, participate in workshops and train their presentation skills. Finally, they received a complete training package and returned home, ready to train their local truck sales representatives.