The best of Sweden brought to China

Brand Experience

Volvo Car China brought the best of Sweden to the Chinese market in order to really show what the brand stands for.

Revitalizing the Volvo Car brand in China

Working directly for Volvo Car China and with full responsibility for the event, we wrapped up the best of modern Sweden and brought it to the heart of the Chinese capital. The integrated indoor and outdoor environment featured an auditorium for 350 guests as well as rich opportunities to experience Sweden.

We created, produced and managed the whole event on location in Beijing, from the design of the auditorium and the Swedish experience to all presentations, exhibition displays and performances.