A+A cooperated with Forsman & Bodenfors in this gigantic project, which started two years earlier and included several films and major events.
10 000 employees, 6 000 customers, 300 journalists and the citizens of Gothenburg attended
We were responsible for all the events, which targeted European press, customers and dealers in addition to Volvo Trucks’ employees and the citizens of Gothenburg.
The events were executed within a few days (some of them simultaneously) in Gothenburg, Birmingham, Rotterdam, Brussels, Paris and Madrid. In all, 10 000 employees, 6 000 customers, 300 journalists and the citizens of Gothenburg attended. The event also won silver in European Best Event Awards 2013.