Making science fun and tangible


Science and technology is often perceived as abstract and complex – particularly among children and young people. To change this perspective, Universeum (Scandinavia’s largest Science Centre) asked A+A to create an exhibition designed to stimulate an interest that would eventually lead to studies and careers in these fields.

Football, animals, music and computer games

To create an engagement among the target group, we used children’s typical dream jobs and interests as a starting point for the communication. From there, we made unexpected connections to scientific professions within these areas.

By doing this, we demonstrated that there are many more fascinating occupations within science and technology than one might think. The exhibition also shows that science is fun and creative, since it allows the visitors to make their own discoveries and to come up with their own solutions to some of the current challenges within science and technology.