The event focused on giving the guests a hands-on, in-depth experience of the innovative, new technologies in Volvo Truck’s iconic FH-series. A+A had full responsibility for creating and producing the event, including the design of the Swedish lounge, all presentations, press releases, images, animations and films. A+A was also responsible for the project management of the actual test drive, which included around 150 journalists from European, African and Middle East markets.
Innovative technologies on the road
Media Test Drive
To make a strong impact, innovative technologies in trucks should be experienced first-hand. Therefore, Volvo Trucks invited around 150 media representatives to Spain for a test drive.