Innovative technologies on the road

Media Test Drive

To make a strong impact, innovative technologies in trucks should be experienced first-hand. Therefore, Volvo Trucks invited around 150 media representatives to Spain for a test drive.

Full responsibility for the whole event

The event focused on giving the guests a hands-on, in-depth experience of the innovative, new technologies in Volvo Truck’s iconic FH-series. A+A had full responsibility for creating and producing the event, including the design of the Swedish lounge, all presentations, press releases, images, animations and films. A+A was also responsible for the project management of the actual test drive, which included around 150 journalists from European, African and Middle East markets.