A comprehensive training event had just been executed for the Volvo FH – now the sales crew needed to learn about the rest of the range. But whereas the last training event took two years to develop, this one needed to be up and running in six months. It should cover four new trucks in three different segments in a maximum of three days. Besides the risk of information overload, it would take a lot to impress and inspire the sales crew, since they had just completed a highly appreciated training for the Volvo FH.
The event also won first prize in European Best Event Awards 2013