We tied together strong messages about Volvo’s innovative approach on trucks and services with a Swedish setting – including an arbour, green grass and good old Swedish fika* in the 3,500 square metre stand.
IAA is attended by over 240,000 visitors
Volvo Trucks shared stand with Volvo Buses and we also got the assignment to create a concept for Volvo Group at their first joint appearance at a trade show.
This part of the stand connected the Volvo Trucks brand with the Renault Trucks brand. In all, the result was an appreciated place for meetings, truck and service displays as well as a press conference. IAA is attended by over 240,000 visitors.
* This is what Swedes call hanging out, have a cup of coffee and some sweet snacks.