Clear messages with a Swedish twist

Trade Show

With a completely new product range to show the world, Volvo Trucks turned to A+A to create the concept and content for the 2014 edition of IAA – the biggest trade show for commercial vehicles in Europe.

Volvo Group’s first joint appearance at a trade show

We tied together strong messages about Volvo’s innovative approach on trucks and services with a Swedish setting – including an arbour, green grass and good old Swedish fika* in the 3,500 square metre stand.

IAA is attended by over 240,000 visitors

Volvo Trucks shared stand with Volvo Buses and we also got the assignment to create a concept for Volvo Group at their first joint appearance at a trade show.

This part of the stand connected the Volvo Trucks brand with the Renault Trucks brand. In all, the result was an appreciated place for meetings, truck and service displays as well as a press conference. IAA is attended by over 240,000 visitors.

* This is what Swedes call hanging out, have a cup of coffee and some sweet snacks.