Faktum is Southern Sweden’s street magazine – and selling it is a real job, not charity. A+A got the assignment to strengthen this message in the streets and came up with the idea of setting up a pop-up shop for the Faktum paper, calendar and merchandise in Gothenburg’s central station a few weeks before Christmas.
A real workplace for a real job
Southern Sweden’s street magazine Faktum wanted to raise people’s awareness on the magazine’s mission. A pop-up shop made the trick!